Ghanaian singer and songwriter, King Promise has stated with no mincing words that it is only an unwise musician who will think video sharing app TikTok is not part of the music marketing process.
TikTok by ByteDance has come to take over the social media space with millions of users fighting for a place to make a name for themselves.
It has taken the dance challenge to a whole new level, and with this, many musicians have taken advantage of its popularity to thrive.
According to King Promise, TikTok has automatically become the go-to place for musicians to reach more audiences with their music.
This comes at the back of the perceived agenda that TikTok influencers have no business or part to play in making a song go viral.
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